Unfortunately, Nick isn’t with us anymore. And in part our saying is bred from this. We all return to dirt, most in death.....the lucky, in life. In his honor, we founded Deep Dirt. Nick impacted Chris’s life more than he knew. They made so many memories in the dirt as kids that the love of the dirty lifestyle was ingrained to both of them. Not only a love for the dirt, but a love of laughter and with that lightheartedness came friends. Some of them better riders some that never rode at all. That’s where Brian comes into Deep Dirt. A road racer gone rogue after a few drinks and picking on each other about who is better on two wheels, he gave off road a shot. One ride and he was hooked. Now we strive to spend as many days getting dirty and making people laugh as possible. So, after years of working long days and even longer nights, and a few too many beers, we’re finally fulfilling the dream. This is a company built by the weekend warriors for the weekend warriors.
We’re a little different than your standard off road apparel company. We are just like you. We wake up every day, usually before the suns up, and chase our dreams of ripping around in the dirt for a living. Whether it’s hitting the MX track, woods trails, or just being goons in a side by side. . . We live for this! This is not some corporate machine this really is a family!